Patricia Annlcchlarlco and Huw Griffith give students advice on getting their foot in the advertising door.
How to get ahead in advertising was the message of guest speakers at the Public Relations Student Society of America event last month.
Patricia Annlcchlarlco, creative director at Castells & Asociados, and Huw Griffith, CEO at M&C Saatchi, both shared encouraging words and stories about their experiences in the industry with a small group of California State University, Dominguez Hills students and faculty.
During the April 22 event, both speakers focused on the knowledge needed to get into the ad business, and the creativity one must obtain to stay competitive.